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Licensing - Trademark Licensing

Bryant-Denny Stadium during a night game with lights at the top of the stadium lit up


The Trademark Licensing Office exists to protect the brand, image and reputation of the University of Alabama. The Licensing Office's mission is to ensure the public can identify with and trust the quality of any product bearing an official athletic department mark. To do so, the Licensing Office works to

  • Protect the University of Alabama's image and reputation to ensure that companies using UA's trademarks are licensed,
  • Promote the brand and reputation of Alabama through quality, licensed products,
  • Preserve the value of the University's trademarks, and
  • Provide additional funding for a variety of academic and athletic programs through royalties from the sale of officially licensed products

When purchasing Alabama items, always look for the "Officially Licensed Collegiate Product" hologram sticker attached to the product!

About IMG College Licensing

Formed in 1981, IMG College Licensing (IMGCL), formerly the Collegiate Licensing Company, is the nation's leading collegiate licensing and marketing company. IMGCL assists the University and other collegiate licensors in protecting, managing and controlling the use of their logos through trademark licensing.

IMGCL represents more than 160 universities, bowl games, athletic conferences, the NCAA and the Heisman Trophy. Based in Atlanta, IMGCL provides its member institutions the expertise, resources and experience necessary to maximize licensing revenue potential through the power of consolidation.

Please visit for more information on applying for a license.


The University of Alabama Trademark Licensing Office
920 Paul W. Bryant Drive
Box 870339
Tuscaloosa, AL 35487
Phone: (205) 348-9691